This week Tencent announced that they have purchased Lazy Audio, a Shanghai-based audiobook platform, to further expand their presence in the audiobook market. The acquisition was said to be completed for an undisclosed amount. Tencent is a leading technology company whose portfolio includes online entertainment and mobility services, social networks and gaming. With this purchase, Tencent is poised to become a major player in the audiobook market. This article will explore why Tencent decided to buy Lazy Audio and how this acquisition may shape the audiobook industry.

Tencent Buys Audiobook Platform Lazy Audio

Tencent Holdings Ltd (SEHK: 00700) is a Chinese multinational investment holding conglomerate, founded in 1998 and listed on the Main Board of Hong Kong Stock Exchange and the Hang Seng Index. It is the world’s largest gaming company, social media company and one of the world’s most valuable technology companies. Headquartered in Shenzhen, with offices in Beijing, Shanghai, and Hong Kong, Tencent holds extensive web-related businesses including: social networks (QQ), search engines (, e-commerce (, movies/video content (tencent video), music/radio/entertainment content r(KuGou & Tencent Music Entertainment Group), mobile applications & services (Weixin & Qzone ), payment systems (Tenpay) and cloud services.

This week Tencent announced that they have purchased Lazy Audio, a Shanghai-based audiobook platform, to further expand their presence in the audiobook market.

The key business areas for Tencent are online advertising that include display advertisements on its popular web portals; gaming revenues from smartphones, PC online games and console games; subscription fees for its value-added services such as SMS text messaging, wireless service premium channel customers; social network services; payments for digital content such as eBooks; mobile gaming revenues, which generated primarily from smartphones rather than computers or consoles; licence fees received from third-party game developers who leverage Tencent’s platform to distribute their games; commerce commission revenue from retail goods purchased with its payment system; as well as revenues derived from other areas such as media advertising across all platforms it owns. In 2020, Tencent struck a deal to acquire Lazy Audio Inc., a Beijing based startup offering podcasting subscriptions and audio streaming services to approximately 40 million listeners in China. The move was part of Tencent’s strategy to expand into internet audio platforms like podcasts to advance its reach and relevance among users through a growing range of multimedia content offerings like music streaming and movie downloads etcetera that can be found across Weixin platform owned by them at present..

Overview of Lazy Audio

Lazy Audio is a Hong Kong mobile entertainment company that creates innovative music and accesses a wide range of popular music streaming services including Spotify, Apple Music, and KK Box. Founded in 2017, Lazy Audio has been a leader in the Asian mobile audio entertainment space thanks to its deep understanding of the local market and its relationships with major international music publishers. Tencent Holdings Ltd., one of China’s largest technology companies, recently purchased a majority stake in Lazy Audio. This acquisition will give Tencent immediate access to Lazy Audio’s existing downloadable audio-streaming platform which currently holds over 40 million monthly active users in China. With this move, Tencent aims to become one of the leading players in the Asian mobile audio entertainment industry. In addition, it is expected to strengthen Tencent’s existing business lines and provide access to more resources for Tencent Music Entertainment Group (TME). The purchase will increase Tencent’s ability to establish relationships with content providers and distributors overseas, further increasing their market share both within China and internationally. Furthermore, it also strengthens TOM’s presence among customers who often use multiple applications when it comes to their consumption of music streaming services.

Reasons Behind the Acquisition

Tencent, the Chinese internet giant, recently announced the acquisition of audiobook platform Lazy Audio. This move is part of Tencent’s strategy to expand its presence in the growing Chinese audiobook market.

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This article will discuss why Tencent acquired this company and what this means for the industry.

Expansion of Tencent’s Digital Content Platform

Tencent’s acquisition of Lazy Audio aims to further expand its digital content platform. This acquisition will provide Tencent with a direct-to-consumer (D2C) music streaming service and active user base. Tencent Music Entertainment (TME) has positioned itself as the leader in music streaming services, centralising the distribution of music and digital entertainment across multiple platforms and devices. TIME’s online music products currently power more than 400 million monthly active users. Lazy Audio represents a strategically important addition for Tencent’s digital content platform. By acquiring Lazy Audio, Tencent obtains an exclusive D2C service through a single source provider, strengthening their competitive advantages in the industry. Additionally, obtaining Lazy Audio helps Tencent to unlock new customer segments in the country’s fast-growing young adult market.

Tencent, the Chinese internet giant, recently announced the acquisition of audiobook platform Lazy Audio. This move is part of Tencent’s strategy to expand its presence in the growing Chinese audiobook market.

The acquisition is also expected to strengthen their collaborative capabilities with major artists by adopting a membership model for audience engagement and introducing industry-leading audio streaming technologies such as content intelligence capabilities to create a better user experience. This strategic partnership could help further differentiate Tencent Music Entertainment from its peers while also helping drive revenue growth and opening up opportunities to reach new audiences more quickly in China and internationally.

Strengthening Tencent’s Presence in the Audio Industry

Tencent’s acquisition of Lazy Audio was part of a larger push to strengthen their presence in the audio industry. They have already invested heavily in other companies and products, such as magical AI and watermelon music, which will help them build a comprehensive audio ecosystem. The more Tencent can control the entire audio industry, from production to consumption, the more control they have over their customers’ experiences with their products and services. This could give them an edge over competitors like Baidu who have been dominating the market for some time now. Not only that, but having control over the entire supply chain means pricing power for Tencent, allowing them to make sure that its services are always competitive when it comes to price.

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Tencent plan on using Lazy Audio as a way to build up its own media channels and create exclusive content that is not available anywhere else; from music videos and podcasts, to audio-books and podcasts – there’s plenty of opportunity here for Tencent to become the leader in online audio entertainment in China. But, more importantly, this will also help Tencent tap into the fast-growing music streaming market in China, where it has lagged somewhat behind rivals like Baidu. In addition, producing original content can drive customers away from competitors’ platforms, which will only help strengthen its foothold within this already competitive industry.

Gaining Access to Lazy Audio’s Technology

Tencent’s acquisition of Lazy Audio is part of a larger strategy to diversify its product portfolio. This acquisition allows Tencent to gain access to the technology behind Lazy Audio’s product, such as its high-quality language processing and audio capturing experience. Tencent has long been looking for opportunities to expand into new areas, and the purchase of Lazy Audio is part of that strategy. Tencent’s access to Lazy Audio’s technology is expected to open up a new market as it plans to use it in other products such as its voice recognition service, WeChat. Furthermore, the acquisition will provide Tencent with greater control over production processes and development cycles related to audio processing. This could enable them to more rapidly develop more innovative audio-related services and products that better suit their users’ needs. Lastly, this purchase also offers accessibility rewards. The company now has access to a trusted workforce in Taiwan, which could help accelerate their audio processing and research & development projects. In addition, this may help them scale quickly into new markets by leveraging off existing technology developed by Lazy Audio which could prove advantageous over their big data competitors in this industry space.

Impact of the Acquisition

On April 9, 2021, Chinese tech giant Tencent acquired Lazy Audio, a Shanghai-based audiobook platform. This move marked a major milestone in Tencent’s strategy to expand its portfolio and enter the audio market. The acquisition also had far-reaching implications on the audiobook industry. This article will discuss the impact of the Tencent-Lazy Audio acquisition.

Increased Competition in the Audio Industry

The acquisition of Lazy Audio by Tencent, a leading Chinese tech firm, is set to have significant implications on the overall audio industry. Tencent’s entry could help intensify competition in the sector, providing consumers with a greater choice of products and services. Many competitors will likely be forced to innovate to keep up with Tencent’s offerings. This recent foray into audio entertainment should draw the attention of large music conglomerates and small start-ups alike. Big names such as Spotify and Apple Music are already responding to the move by introducing new features that allow users more personalised access to their favourite songs and musicians. In addition, start-ups will benefit from being able to team up with Tencent’s broad network, or work under its umbrella which will further enhance their chances at success in this growing market. At the same time, creators who collaborate with Tencent on their existing platforms such as WeChat can look forward to reaching wider audiences and presumably higher returns through subscriptions or ad revenue made possible through Tencent’s huge user base– benefiting not only them but also the growth of content creation in general. In addition, by expanding its presence in China, Tencent has challenged larger players like Apple’s iTunes Store and Sony Music Entertainment that have long dominated much of the audio market Asian countries like China and Japan– making it an even more attractive target for budding entrepreneurs in these areas as well.

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In sum, it is no doubt that this acquisition could spell great news for creative individuals who may wish to make money from their art forms given that there are now more potential partners that seek ownership of musical works or streaming contracts on offer– all thanks to this move by one of Asia’s largest tech companies –Tencent Holdings Ltd.

Increased Market Share for Tencent

The acquisition of Lazy Audio by Tencent is likely to benefit both companies. This follows a trend of Tencent’s strategy in investing in music streaming platforms, following the success of their 2014 acquisition of Kugou and Changba. For Tencent, the purchase served as a way to gain more control over the Chinese music streaming market and expand its existing portfolio. As one of the largest technology companies in China, Tencent was already well-positioned to dominate the market, but with this acquisition it has grown exponentially larger. Following the announcement, its shares rose by 1.1%. For Lazy Audio, it means an injection of money for research and development projects and access to a much larger market with greater potential for user growth and revenue streams. It also represents an opportunity for collaboration with well-known Chinese musician Wang Leehom. At the same time, further building out its relationships with record labels Universal Music Group, Sony Music Entertainment Japan and Warner Music Group Japan. This latest move gives Tencent even more dominance over the Chinese music streaming market and is likely to increase profits on both sides.

Potential for Future Growth

Tencent’s purchase of Lazy Audio means that potential for future growth and innovation is available through the support of Tencent’s resources. As the leader in pro-audio research and development, Lazy Audio will now have access to Tencent’s vast pools of technology, engineering talent and money; with these resources, it will be able to propel growth across many industries. In addition, Lazy Audio brings established relationships with numerous retail partners and a strong loyal customer base. Tencent could use this information to quickly expand its presence in previously untapped markets. This strategy has proven successful for public companies such as Apple who used acquired companies like Beats Music to catapult into the hardware manufacturing sector. Finally, the acquisition of Lazy Audio gives Tencent access to valuable patents but even more so when combined with those already held by Tencent. This gives them even more control of designs they can licence while preventing competitors from doing the same thing. Along with this protectionist IP edge comes a diverse dealership channel offering wireless and wired audio products globally – two markets expanding rapidly – giving Tencent an edge in almost always crowded consumer audio technology space.


Acquiring Lazy Audio gives Tencent access to innovative audio technologies and a powerful platform for marketing products and services. The purchase represents Tencent’s continuing move towards diversifying its holdings beyond online gaming and the internet. It also shows the company’s desire to capitalise on its influence in China’s entertainment industry and domestically in other parts of the world. Tencent will likely use Lazy Audio’s technology in combination with its own AI and big data capabilities, optimising not just music streaming services on each platform but continuing to further monetize user data collected from users on these platforms. With the purchase Tencent has now positioned itself as one of the top audio-entertainment companies within China, laying down a foundation for potential global expansion. It will be interesting to see how Tencent leverages this purchase to pursue success into worldwide markets.

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